The fashion industry is a tough business. As Heidi Klum would say, ‘One day you’re in & the next you’re out.’ It takes a strong & highly creative person to build a solid name in the local business.
With few platforms for exposure and little support from the government, aspiring fashionistas need to work extra hard to instil their brand in the local market.
Despite this Durban has always had a vibrant fashion scene, a cornerstone of which has always been the annual Durban July.
Today the city is home to a stalwart group of designers that continue to move with the trends and inspire and uplift the younger talent of KZN. Though some of them have expanded outside of the area, their style sensibility will always be undeniably East Coast!