G-Star Raw - Head Office

About

Since the G-Star Raw creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim firsts: the introduction of luxury denim for the streets, by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of G-Star Raw distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction. G-Star Raw have also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul. While G-Star will always be a denim oriented company, G-Star Raw understand that complementary textures and styles can help frame denim and present it in a new light. G-Star Raw Correct Line collection balances the raw edginess and street-wear influences of G-Star Raw core denim range with a sophisticated tailored line that emphasizes proportion, craftsmanship and detailing. The result is an all-day, every-occasion wardrobe that features fashionable cuts, luxurious materials and subtle branding in a full range of jackets, shirts, knits, dresses and skirts. In the current climate, however, G-Star also understands the environmental need to reduce the use of conventional cotton. The RAW Sustainable program uses Organic Cotton, with its reduced levels of fertilizers and pesticides, as a base for a range of new products that contribute towards a more sustainable future without compromising on quality, comfort or design. After more than twenty years of constant innovation, G-Star continues to push the boundaries, evolving G-Star Raw core DNA and challenging designers to investigate new materials, styles and cuts - but always remaining focused on just the product.